info@aavansoft.co.uk

Marketing

Consumers are in need of better products and services all the time. Their needs keep changing with time, new requirements and mood; and they require newer “goods” too. These consumers are only human and sometimes times they “want” stuff which is not actually needed by them. Only the companies that can effectively analyse the needs and wants of potential consumers and come up with a way to fulfil those needs can successfully flourish in this competitive world.

Determining what the consumers need is not a trivial task. Concluding the consumer demands calls for skills and experience. Only the skilled personnel will be able to analytically evaluate the market trends and try to figure out what the analysis results mean. Finding out the customer needs is the basic step of marketing.

After the customer needs are established, the second crucial step is to get those items in production; or make sure that the required services are being offered for clients to consume. If products and services are not available, nobody will be able consume them.

Knowing the needs of the customer is not enough. Unless the needed items can also be delivered to the relevant people, the knowledge is useless. When the goods are ready to be consumed, it is again important to get them to the consumers in a timely manner for consumption and utilization.

In this whole process the consumers benefit since they gain access to goods they need and want. Marketing helps establish a strong customer relationship so that the provider companies can also benefit in return.

Companies can gain many benefits from consumers, some of which are mentioned as follows:

  • If the consumers are happy with the product and/or service, they will keep on returning to get it if they run out or need it again.

  • Happy consumers will informally market the company’s goods to other potential consumers, which may result in increase in the consumer base.

  • Consumers will provide realistic and truthful critique on the products and/or services which will help companies in improving them.

AAVANSOFT offers IT marketing services for your product and services. We guarantee that our marketing strategies will give a significant boost to your sales and you will find long term faithful clients. AAVANSOFT’s team of experts understands that unless the consumers are aware of the available products and services, and unless those items are easily accessible for them, the products and services may never get utilized. We also understand that unless the items are presented to the world in a highly presentable, persuasive and convincing manner, the potential consumer would not get interested or inclined towards the item.

We recognize marketing activities to include (but not limited to) as follows:

  • Designing a product that is easily useable by the target audience.

  • Designing a product in such a way that it is highly desirable by the potential consumers.

  • Getting the desired items into production.

  • Ensuring that adequate quantities/amounts of the product/service are available or the clients to consume.

  • Promoting the required product/service so that more and more potential customers get to know about the product/service.

  • Setting a suitable price for the product/service so that it is not only affordable for the consumers, it also breaks even the cost for the companies.

  • Establishing a healthy and fruitful customer relationship which will benefit both parties.

The marketing work methodology at AAVANSOFT is as follows:

  • We will first gather information about the products and services that you offer.

  • Then our representatives will have one or more sessions with you to gather information about your vision about your goods.

  • We will then formulate a marketing strategy, customized to your needs and discuss with you.

  • Any and all changes required by you will be added to the Marketing Strategy.

  • Once approved by you, this strategy will be put in action to do the magic.

We offer the following types of marketing:

  • e-Marketing

  • Mobile Marketing

  • Social Media Marketing